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We are seeking an experienced and versatile Marketing Lead to join a growing business, to contribute to their continued success.
The Marketing Lead will be responsible for developing and executing marketing campaigns, managing day-to-day marketing activities, and driving long-term strategies.
Objectives of this Role:
- Establish positioning, identify target audiences, and develop comprehensive marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms, extracting key insights for future campaign development and go-to-market strategies.
Responsibilities:
- Lead strategy and implementation for Email Marketing, SMM, PPC, PR, and Content Creation
- Collaborate with the team of designers to oversee all creative projects, including videos, 3D product design, catalogues, visual merchandising, and more.
- Oversee design and development for exhibitions and trade shows, including creating stand design briefs and managing build partners.
- Manage the design and production of packaging for products.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identify the effectiveness and impact of current marketing initiatives through tracking and analysis, and optimise accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
About you?
- Experience in a Marketing Lead position or similar
- Proven experience in developing marketing plans and campaigns.
- Bachelor's degree in marketing, business, or a related field preferred.
- Excellent written and verbal communication skills.
- Experience within the lock and door hardware industry preferred.
- Strong project management, multitasking, attention to detail, and decision-making skills.
The Role
- Salary Circa £35,000
- 24 days holiday (plus 8 days bank holidays).
- Christmas shutdown.
- Company pension.
- Company days out.
- EAP-Health and benefits app.
- Reduced price Gym membership.
- On-site parking.
- Performance-based bonuses.
- Development opportunities
- Collaborative and innovative work environment.
Don't miss out apply today!
Randstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone.
