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Role: Marketing Manager- Wakefield
Salary: £38000K- £480000K DOE
Hours: 08:30amam- 5pm Monday- Friday
Position Overview:
General Overview: Elevation Recruitment Group’s – Marketing Division are pleased to be exclusively working with a thriving manufacturer. This is a brand new role reporting to the Sales and Marketing Director and will be heavily involved in leading the marketing strategy, driving brand awareness and lead generation through digital and traditional marketing activites. As the Marketing Manager you will help increase understanding of the products and solutions our client offers across a diverse market of sectors.
The Marketing Manager will be responsible for managing the external agency, budget management and leading all the major marketing projects. The ideal candidate will have a proven track record of delivering growth for small to mid-sized companies.
Responsibilities:
- Develop and implement a comprehensive marketing strategy that balances new customer acquisition with cross-sell and up-sell initiatives within the existing customer base
- Develop marketing strategy for integrating the existing stand alone marketing and sales databases
Budget management:
- Manage existing advertising and exhibition budgets and develop a new strategy for the up and coming business plan
- Manage entire marketing budget across internal marketing efforts and the external agency
Digital Marketing:
- Develop and manage email marketing campaigns to increase customer engagement and conversions
- Creation of content for blogs, social media and the website
- Maintain current website, develop website and optimise both to a satisfactory level
- Creation of case studies to showcase products and solutions across different sectors
Branding:
- Create and maintain documents, ensuring consistency in brand messaging and visuals
- Produce new corporate brochure
- Creation of online blogs using content provided internally for the purpose of people, product and compliance
PR and Communications:
- Regular PR coverage to build brand credibility
- Monthly internal e-newsletters for the communications of employees and to increase engagement
- Working with industry bodies and the local media/ trade media to increase brand awareness
SEO & Content:
- Social media content to build external engagement
- Assist marketing agency with the SEO strategy
- Creation of presentations used in B2B meetings used to target sector/ client audiences
Data-Driven Decision Making:
- Set and track KPIs for all campaigns, using data to make informed decisions and optimise marketing performance
- Report on all of campaigns to the Sales and Marketing Director for sales and board meetings, demonstrating ROI and continuous improvement
- Interacting at director level to advise on strategy and how the marketing campaigns are performing
Stakeholder and Agency Management:
- Collaborate with internal teams, including Sales, Engineers, and shop floor works to collate content used for the marketing strategy , to ensure the platform
- Manage external agency relationships to supplement in-house expertise where needed
Skills and Qualifications:
- Experience in a B2B marketing role, with demonstrable success in growing small to mid-sized companies
- Experience in managing external agencies
- Experience of working within a Manufacturing industry, or a similar industry, as knowing compliance procedures is required
- Strong commercial acumen with a strategic mindset, coupled with a track record of achieving measurable results
- Advanced analytical skills with experience using tools such as Google Analytics and other marketing performance platforms
