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Marketing Executive, Warrington, up to 45k doe
An exciting opportunity has arisen with this highly successful global manufacturing business. They are seeking a forward thinking and experienced Marketing Executive to join the team.
The main purpose of the role is to develop and execute specific marketing strategies, programs and tactics to drive business expansion and growth for the business. You will be a key support role within the Product Management and Marketing team, working alongside the sales for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long term growth of the company.
Duties will include;
- Driving the brand to a wide range of stakeholders, both internal and external.
- Planning and organising global conferences and events, including logistics, exhibition stands and artwork etc.
- Developing a regular cadence of strategic campaigns to raise awareness and lead generation to grow specific sectors within the portfolio
- Marketing methodologies to include corporate presentations, training materials, printed/digital brochures, adverts, email newsletters, social media, videography, webinars, case studies, academic posters, podcasts, SEO/keywords/digital analytics, amongst other channels the business deems appropriate.
- To assess the performance of marketing campaigns including the measurement, collation and interpretation of analytics
- Develop digital and print marketing collateral
- Review and work with the Portfolio's Product Managers and Product Specialists for relevant, informative, interesting current and future content as appropriate. To participate in development projects for future iterations of the website to support evolving business and customer needs.
- Corporate Branding - To ensure all marketing literature and exhibition materials are produced in line with agreed style guides and at the lowest possible cost.
- Development of a monthly marketing dashboard summary to include KPIs geared towards analytics, ROI, campaign success, engagement, lead generation.
If you have experience in the above, along with experience of working for a global business, ideally within medical/clinical then this would be an advantage. Don't hesitate to apply today! This role will involve travel between Warrington and Liverpool so a full driving license and access to a vehicle is required.
**Please note that due to the high volume of applications we receive only those shortlisted will be contacted directly**
