- Formulation, development and implementation of the brand, events and communications marketing strategy in line with the overall marketing plan and business objectives.
- Management of all brand, events & communications marketing activities to enhance and develop the brand and to help and support the business.
- Plan and create marketing promotional literature to support events, industry trade fairs and conferences to further enhance the brand and inform and attract customers and clients
- Work with the Managing Director to develop the digital marketing strategy and KPI’s. Own the social media strategy and be responsible for leading the team to fine tune the content strategy, create content including social media marketing campaigns.
- Working with the Sales Director and Marketing Executive, support the digital Marketing development of all websites, including CRM driven marketing automation.
- Develop communications through all channels, to show the business as the industry voice and spread the brand.
- Help manage the event and communications marketing budget items and support ROI calculations
- Brand Management, Events or Communications Marketing experience ideally within the construction materials industry or similar.
- Have experience of Marketing to Specifiers, Academy trusts, Healthcare and Main contractors
- People Management – the ability to lead, develop and coach a team.
- Proven experience in brand development, offline and online
- A passionate self-motivated person with high energy and resilience, who can understand the business strategy and translate this into meaningful actions and results.
- Pragmatic problem solver, who can overcome constraints in a fast paced, dynamic and complex business environment and still deliver outstanding results.
- Excellent interpersonal and communication skills with sufficient credibility to be able to influence key stakeholders at all levels within the business and externally.
- Some travel throughout the region will be required in order to perform the role effectively.