- Management of paid media channels and campaigns such as Google Ads, Microsoft Ads and Meta.
- Responsible for ensuring paid media is driving and meeting core KPIs.
- Able to manage all parts of a paid search campaign, including keyword research, copywriting, bidding, search term analysis and landing page optimisation.
- Using Excel to compile weekly and monthly reports
- Utilising a/b testing to optimise elements of campaign performance
- Gather and analyse data to help you understand customer behaviour and tailor campaigns accordingly
- Produce high-quality briefs for creative assets
- Understands broader influences on market and company performance
- Managing budgets and forecasting performance.
- Manage communication with stakeholders in the organisation.
- Create campaigns that enable the nurturing of customer relations, utilising a ‘right message – right time’ approach.
- Experience of Google Ads (essential) Meta Ads (Advantageous) and Microsoft Ads (not essential) .
- Possess an analytical mindset and can challenge existing performance.
- Understands broader influences on market and company performance.
- Experienced in managing mid- level budgets and forecasting performance.
- Have an understanding of the how important KPIs are to track results and success.
- Excellent communication skills.
- Experience across multiple channels
- Understand the importance of developing and executing strategy with a commercial mindset.
- Highly analytical and advanced data interpretation skills.