- Develop and execute performance-driven digital marketing strategies aligned with business goals.
- Manage and optimise PPC campaigns to achieve target KPIs such as CTR, CPC, and conversion rates.
- Conduct A/B testing and analyze campaign performance to continuously improve results.
- Collaborate with cross-functional teams to ensure alignment and effective campaign execution.
- Utilize data-driven insights to identify opportunities for growth and optimization.
- Strong Proven experience in a performance marketing role, with a strong track record of driving successful digital campaigns.
- Expertise in PPC platforms (Google Ads, Bing Ads), SEO principles, and other digital marketing channels.
- Analytical mindset with proficiency in data analysis tools (Google Analytics, etc.).
- Excellent communication and collaboration skills to work effectively within a team environment.