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- Developing Employer Branding Strategies: create and implement strategies to enhance the organisation’s image as an employer of choice, aligning the employer brand with the company's overall brand and values.
- Managing Social Media and Online Presence: transform their presence on social media platforms like LinkedIn, X, Facebook, Tiktok and Glassdoor, ensuring consistent and engaging content that highlights the company culture and employee experiences.
- Creating Recruitment Campaigns: design and manage campaigns to attract top talent, using various media such as social media, job boards and networks.
- Collaborating with HR and Marketing Teams: partner closely with HR to align recruitment goals with branding strategies and with marketing to ensure consistent messaging across all channels.
- Monitoring and Analysing Metrics: analyse data and metrics to track progress, making adjustments as needed to improve outcomes.
- Content Creation: produce engaging content to showcases the organisation's work environment, culture, and employee success stories.
- Diversity and Inclusion: lead initiatives to ensure that the company attracts a diverse range of candidates and fosters an inclusive workplace.
- Strategic Thinking: experience of to developing and implementing long-term employer branding and talent attraction strategies.
- Marketing Expertise: Strong understanding of marketing principles, including digital marketing, social media, and content creation.
- Recruitment Knowledge: Extensive experience in recruitment and talent acquisition, with a deep understanding of the hiring process.
- Data Analysis: Proficiency in using data and analytics to measure the effectiveness of branding and recruitment strategies.
- Project Management: Strong project management skills to oversee multiple initiatives and campaigns simultaneously.
- Communication Skills: Excellent written and verbal communication skills to effectively convey the employer brand message.
- Leadership: Proven leadership experience, with the ability to inspire and manage a team.
- Stakeholder Management: Ability to collaborate with various internal and external stakeholders, including senior leadership, HR, and marketing teams.
