Market Development Lead

Purpose: To establish comprehensive guidelines for Market Development Lead in managing territory development, customer acquisition, and business growth while ensuring exceptional service delivery and market penetration. This SOP provides a framework for consistent execution of business development strategies while maintaining high standards in customer engagement and service delivery. Scope: This SOP applies to all Market Development Lead managing assigned territories. It encompasses responsibilities including customer acquisition, relationship management, market development, and strategic implementation of sales initiatives. The scope extends to interactions with customers, store operations, corporate teams, and cross-functional departments. Background: Market Development Lead play a pivotal role in establishing market presence and delivering exceptional customer experiences. They are responsible for executing company directives, managing territory development, overseeing customer relationships, and maintaining high service standards. Their position is crucial in optimizing market penetration and contributing to overall business growth. Additional Duties: Business Development Colleagues may be required to perform: Supporting store opening initiatives, Participating in market research projects, Contributing to strategy development, Mentoring new team members, Representing the company at industry events, Participating in cross-functional projects.