Sr. Marketing Analyst (Retail Media)

Sr. Marketing Analyst (Retail Media)

Work Mode: Hybrid

Location:  Hybrid - Kohler, WI (Tues/Weds/Thurs Onsite at HQ)

**Relocation Assistance Available!**

Opportunity

The Senior Analyst, Retail Media supports theexecution, analysis, and optimization of retail media campaigns aimed atdriving incremental market share, brand visibility, and efficient return on ad spend(ROAS). This role requires expertise in paid search and auction displaystrategies, data analysis, and budget management to assist in the effectiveexecution and refinement of retail media strategies.

The individual will be responsible for developing andimplementing the long and short-term on-platform media to increase market sharewith our retailers while driving efficient incremental return on adspend. They will work alongside our Retail Media Channel Managers tocoordinate paid search and display media for key categories to accelerate salesand drive to profitability targets.  Upon execution of key marketingtactics, this role will be responsible to evaluate results and share keylearnings and insights with the Retail Team, cross functional partners, andKohler Leadership.

The Senior Analyst will collaborate withcross-functional teams, retail media networks, and external partners to ensurecampaigns are integrated, data-driven, and performance-focused. Keyresponsibilities include managing relationships with retailers and third-partyvendors, analyzing media performance, and providing actionable insights tooptimize campaign strategies. This role also involves supporting traditionaland digital retail strategies for key accounts, such as Home Depot, Lowes,Costco, and emerging retail partners, while aligning U.S. and Canadian retailmedia plans.

Specific Responsibilities:

• Lead, build and implement paid search & display bid, pacing, and optimization strategies to improve media performance while maintaining direct relationships with retailers and third-party vendors. 
  
• Analyzation of media performance data, provide guidance on risks to plans and deliver actionable campaign insights.  Use data driven insights to drive decision-making & optimize campaign strategies to optimize investment and increase return on ad spend.  
  
• Accountability for attaining, analyzing, and sharing sales [ROAS], impressions and share of voice goals.  Intimately understand media data sources in terms of what is measured, the method, and information reported 
• Accountability for management of the Retail Media marketing budget related to key accounts for paid search & auction display strategies.   
  
• Effectively communicate with the Retail Channel Manager and Digital Merchants to align on category insights and targeted key word bid strategies. 
  
• Implement ongoing, strategic test and learn cadence to benchmark and optimize performance marketing in partnership with internal Performance Marketing team to benchmark the performance of current strategies and tactics or to explore and prove out innovative approaches and opportunities.. 
  
• Contribute to the Retail Media playbook and create agile processes to support successful marketing strategies/tactics. 
  
• Analyze market trends, competitor activities, and customer insights to refine and improve marketing strategies. 
  
• Manage the retail media spend for the Canadian market; inclusive of Home Depot, RONA, Costco, and Amazon. 
  
• Partner with retail media team members to ensure US and Canada plans are aligned or divergent where appropriate. 
  
• Develop an omni channel retail media strategy for 2 new strategic retail accounts  
  
• Collaboration and Team Management 
  
• Collaborates with the Retail Media, Channel Managers 
  
• Works closely with Account Management teams to align requests related to paid search and auction banner campaigns. 
  
• Works regularly with the Performance Marketing organization to test and learn. 
  
• Clearly and concisely communicate program performance and progress against goals in a cross-functional setting. 

Skills/Requirements

Minimum: 

• Bachelor’s degree in Business: Marketing, Analytics or related field. 
  
• 3+ years of Digital, Media, Retail, Brand, or Channel marketing experience with progressively more responsibility and a proven track record of successful results. 
  
• 2 years of experience to include validated experience in Digital Advertising Media, Media
• Analytics or Social/Programmatic Auction Buying.  
  
• Exceptional analytical skills, ability to translate data into recommendations & action. 
• Knowledge of data mining / database structures Experience with BI tools (e.g. Qlik, Power BI, etc.). 
  
• Familiarity with / knowledge of digital marketing KPIs (e.g. CPC, CAC, etc.) 
  
• Cross functional experience and comfort interfacing with customers and vendors. 
  
• Planning and/or budgeting experience. 
  
• Demonstrated ability to analyze, think creatively, innovate and plan with attention to detail and accuracy. 
  
• Strong technical understanding of a range of media and marketing concepts such as first-party and third-party cookie-based data collection, developing and activating audience segments from digital analytics and data management platforms 
  

Preferred: 

• MBA/MS degree 
  
• Experience working with Retail Media platforms such as Orange Apron Media (The
• Home Depot); Lowe’s One Roof Media Network (Lowe’s); and Criteo (Costco) to optimize PPC strategies. 

 Travel:

• Customer visits and training as needed, approximately 15%. 

#LI-Hybrid
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The salary range for this position is $76,050 - $96,050. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location.  Available benefits include medical, dental, vision & 401k.

Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com.  Kohler Co. is an equal opportunity/affirmative action employer.