Senior Digital Marketing Executive

Your new companyA Top 200 law firm based in south Manchester, looking for a senior Digital Marketing Executive to join their professional, yet friendly organisation.A Top 200 UK Law Firm as recognised by The Lawyer, ranked 'Top Tier' by The Legal 500, commended by The Times 'Best Law Firms 2019 and 2023,' and accredited as 'World Class' in the Best Companies League Table 2023.Your new roleThis is an active and engaging digital marketing position. Key responsibilities include:

• PPC Management: Enhancing current campaigns and launching new PPC strategies on platforms like Google Ads, Microsoft Advertising, LinkedIn, and Facebook. This also involves optimising landing pages and conducting A/B tests.
• Campaign Management: Steering multi-channel campaigns, including paid search, social media ads, email marketing, and content marketing.
• Email Campaigns: Overseeing email marketing efforts, including segmentation, scheduling, and overall account optimisation to boost engagement and lead generation.
• Website UX: Making website updates, analysing web and campaign performance, and monitoring user behaviour to improve user experience, increase engagement, and drive conversions.
• Video Production: Managing and assisting with the planning, filming, editing, and distribution of video content, ensuring it aligns with brand messaging and is optimised for various platforms.
• SEO: Supporting the implementation of the SEO strategy, including on-page and off-page optimisation, blog content, and digital PR campaigns.
• Online Reviews: Handling and enhancing online reviews across platforms, responding to feedback professionally, improving brand reputation, and utilising positive reviews for marketing purposes.
• Industry Trends: Staying updated with the latest digital trends and market conditions to drive quality enquiries while supporting all areas of the marketing function.
• Stakeholder Liaison: Communicating with key stakeholders and partners, reporting on performance.
• Compliance: Adhering to legislation and policies on equal opportunities and health and safety.
• Training and Development: Identifying and pursuing training and development opportunities to meet personal and business needs.

What you'll need to succeedI'm looking for a driven marketing professional to join an expanding Digital Marketing team. You should have have proven expertise inPPC managementand a broad range of marketing activities, including email marketing, video production, and website/campaign management. This role demands a mix of analytical skills, creative thinking, and the ability to manage multiple disciplines at a high level.You should be a PPC expert eager to broaden your knowledge in other digital marketing areas or a digital marketer with advanced PPC skills.A crucial aspect of this role is making data-driven decisions to attract targeted traffic and generate high-quality leads while meeting departmental and company-wide strategic goals. You will also be responsible for planning, executing, and optimising various digital marketing activities across multiple channels.By working closely with the central marketing team, you will ensure effective budget management to achieve success in paid growth initiatives.What you'll get in return

• Generous annual leave
• Birthday off
• Private healthcare
• Discretionary bonus scheme
• Smart working
• Flexible working hours
• Wellbeing contribution
• Regular team and firmwide socials
• Volunteer day
• Milestone awards
• Death in service scheme
• Contributory pension scheme
• Genuine career progression
• Technical and professional learning and development programs

What you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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