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CRM MARKETING EXECUTIVE
HYBRID - GREATER MANCHESTER
UP TO £30,000 DOE
Our Customer:
Our customer is a leading travel company with over 40 years of experience in creating unforgettable journeys and mass participation events. They are now seeking a CRM Marketing Executive to join their team.
As a CRM Marketing Executive, you will develop email campaigns that derive from data-driven retention strategies, create targeted campaigns, and enhance customer engagement.
In this role, you will benefit from 25 days of holiday, a company bonus, a contributory pension scheme, continuous training and development, and exciting travel opportunities.
Job Description:
In this role, you will work closely with the wider marketing team to develop and implement digital campaigns that drive engagement, increase conversions, and support business growth.
- Plan, create, and deploy targeted email campaigns to engage customers, boost conversions, and support business growth.
- Work with the brand team to execute CRM initiatives, ensuring customer communications are effectively segmented and optimised.
- - Assist in managing customer data, ensuring it is correctly captured, segmented, and integrated into marketing platforms for email campaigns.
- Use F24 to segment customer databases based on behaviour, demographics, and preferences to create personalised email content.
- Develop automated email workflows to nurture leads, re-engage inactive customers, and improve retention rates.
- Work with IT and marketing teams to ensure all email marketing activities align with GDPR and other data protection regulations.
- Conduct regular A/B testing on email subject lines, content, and design to improve engagement and conversion rates.
- Provide actionable insights from email campaign performance to drive continuous improvement and optimise future marketing efforts.
Experience Required:
- Experience using CRM platforms like Salesforce and HubSpot
- Strong analytical skills to interpret customer data and gain valuable insights
- Excellent copywriting and editing abilities to craft engaging marketing content
- Strong relationship-building skills for effective stakeholder engagement
- Ability to recognise customer trends and behaviours to inform strategy
- Proven track record in planning and delivering CRM initiatives; familiarity with Monday.com
- Capable of working both independently and within a team in a dynamic environment
- A genuine enthusiasm for active travel
Benefits and Perks:
- 25 days holiday
- Company bonus
- Continuous training and development
- Opportunity to travel
- Contributory Pension Scheme
Click here to apply for this CRM Marketing Executive, travel industry job, which is being recruited by Fiona Morrison-Arnthal and Ambitions Travel Recruitment, a boutique recruitment agency, specialising in travel and hospitality roles, and known for sourcing hard-to-find talent.
IMPORTANT
- If this role ticks your boxes and you’ve got the relevant experience, then click and apply
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