CRM MARKETING EXECUTIVE

CRM MARKETING EXECUTIVE

HYBRID - GREATER MANCHESTER

UP TO £30,000 DOE

Our Customer:

Our customer is a leading travel company with over 40 years of experience in creating unforgettable journeys and mass participation events. They are now seeking a CRM Marketing Executive to join their team.

As a CRM Marketing Executive, you will develop email campaigns that derive from data-driven retention strategies, create targeted campaigns, and enhance customer engagement.

In this role, you will benefit from 25 days of holiday, a company bonus, a contributory pension scheme, continuous training and development, and exciting travel opportunities.

Job Description:

In this role, you will work closely with the wider marketing team to develop and implement digital campaigns that drive engagement, increase conversions, and support business growth.

• Plan, create, and deploy targeted email campaigns to engage customers, boost conversions, and support business growth.
• Work with the brand team to execute CRM initiatives, ensuring customer communications are effectively segmented and optimised.
• - Assist in managing customer data, ensuring it is correctly captured, segmented, and integrated into marketing platforms for email campaigns.
• Use F24 to segment customer databases based on behaviour, demographics, and preferences to create personalised email content.
• Develop automated email workflows to nurture leads, re-engage inactive customers, and improve retention rates.
• Work with IT and marketing teams to ensure all email marketing activities align with GDPR and other data protection regulations.
• Conduct regular A/B testing on email subject lines, content, and design to improve engagement and conversion rates.
• Provide actionable insights from email campaign performance to drive continuous improvement and optimise future marketing efforts.

Experience Required:

• Experience using CRM platforms like Salesforce and HubSpot
• Strong analytical skills to interpret customer data and gain valuable insights
• Excellent copywriting and editing abilities to craft engaging marketing content
• Strong relationship-building skills for effective stakeholder engagement
• Ability to recognise customer trends and behaviours to inform strategy
• Proven track record in planning and delivering CRM initiatives; familiarity with Monday.com
• Capable of working both independently and within a team in a dynamic environment
• A genuine enthusiasm for active travel

Benefits and Perks:

• 25 days holiday
• Company bonus
• Continuous training and development
• Opportunity to travel
• Contributory Pension Scheme

Click here to apply for this CRM Marketing Executive, travel industry job, which is being recruited by Fiona Morrison-Arnthal and Ambitions Travel Recruitment, a boutique recruitment agency, specialising in travel and hospitality roles, and known for sourcing hard-to-find talent.

IMPORTANT

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