Loyalty Marketing Manager

Loyalty Marketing Manager

We are excited to present an exceptional opportunity for a Loyalty Marketing Manager to drive and optimise loyalty and CRM marketing strategies across the UK and Europe to join our clients team, based in Bracknell. This key role focuses on scaling growth through an innovative loyalty program, enhancing customer experiences across the entire lifecycle-acquisition, engagement, and retention. The ideal candidate will collaborate with data and digital marketing teams, using cutting-edge CRM platforms to deliver personalised, high-impact customer communications that foster sales growth and loyalty.

As the Loyalty Marketing Manager, you will be offered an impressive salary of 45,000 - 55,000 DOE + a bonus structure in place.

Key Responsibilities:

• Strategy & Execution: Lead the design and implementation of a cohesive loyalty strategy to drive customer engagement and retention.
• Omni-Channel Marketing: Ensure consistent messaging across all platforms including email, social media, websites, and direct mail.
• Customer Insights: Utilise data to segment audiences and tailor loyalty programs for maximum impact.
• Campaign Optimisation: Analyse campaign performance and customer feedback to continuously improve marketing efforts.
• Collaboration: Work with CRM teams, external partners, and marketing channels to ensure alignment and success.

Key Skills & Experience:

• Proven experience in CRM marketing, customer segmentation, and penalisation with measurable commercial results.
• Strong background in fast-paced retail environments and working with complex customer data.
• Expertise in CRM tools, campaign management, and marketing automation.
• Project management experience, leading cross-functional teams to execute successful campaigns.
• Excellent communication, presentation, and organisational skills.

Ideal Candidate:

• Customer-Centric: Prioritises customer needs in all strategies.
• Results-Driven: Focused on delivering tangible business outcomes.
• Innovative: Embraces change and fosters creativity within the team.
• Collaborative: Able to work seamlessly with multiple teams to achieve objectives.

How to apply?
If you are interested in the role as the Loyalty Marketing Manager please click apply now