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Marketing Manager
Responsibilities
- Create and implement marketing communication strategy and asset creation for all areas of customer and prospect facing communications for product portfolio, desirability, stimulate demand and thus profit contribution.
- Define and communicate the product positioning for the above to develop a clear differentiating image in the market to maximise demand and profit.
- Identify and select a channel strategy for marketing communications to maximise effectiveness of communications with identified groups to increase sales conversion.
- Devise and implement a message strategy for the marketing communication to ensure an appropriate choice of message is delivered to the desired audience in the most effective manner to ensure maximum contribution to corporate objectives.
- Create and implement global marketing communications collateral that creates demand and changes perception.
- Devise, execute, monitor and implement change so that projects are delivered on time and on budget.
- Monitor and control marketing communications expenditure to ensure maximum results are delivered within budget through effective cost control.
- Monitor and react to metrics and reports to allow senior management to understand activity and react accordingly.
- Develop customer contact plans and relevant marketing communications collateral.
- Motivate and manage agency staff to ensure resources are best allocated to complete projects on brief, on time & on budget.
Skills & Experience
- Degree (ideally in Marketing and Business)
- Comprehensive marketing communications experience in the automotive and/or Luxury sector
- An understanding of the full marketing mix is essential along with budget and agency management.
- International or global experience is a plus.
- Senior management level interaction.
- Project management experience and exceptional attention to details and quality standards.
- Retail experience and CRM capability is desirable.
- Understanding of the latest marketing and Luxury trends and techniques.
Vibe Recruit is acting as an Employment Business in relation to this vacancy.
