- SEO: Develop and execute successful SEO strategies (on-page, off-page, technical) to improve organic search rankings and visibility. Conduct keyword research, competitor analysis, and performance monitoring.
- PPC: Manage and optimise Pay-Per-Click (PPC) campaigns across platforms like Google Ads, including budget management, keyword selection, ad copy creation, A/B testing, and performance reporting.
- Email Marketing: Plan, create, execute, and analyse targeted email marketing campaigns to nurture leads and engage our audience. Manage email lists, segmentation, and automation workflows.
- Content: Assist in the creation and optimisation of engaging, high-quality content for our website, blog, email campaigns, and potentially social media channels, ensuring alignment with SEO best practices and brand voice.
- Analytics & Reporting: Monitor, analyse, and report on the performance of all digital marketing campaigns using tools like Google Analytics, identifying trends, insights, and areas for improvement.
- Proven experience working as a Digital Marketing Specialist, Digital Marketing Executive, or similar role.
- Demonstrable, hands-on experience and strong understanding of SEO, Google Ads, Email Marketing principles and practices, and content marketing/creation.
- Excellent written and verbal communication skills with attention to detail.
- Proactive, organised, and able to manage multiple projects simultaneously.