Head of Data & CRM

Rocking Zebra

Posted 12 hours ago, valid for 21 days

Devizes, Wiltshire SN10 4RP

Full Time

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Sonic Summary

The Head of Data & CRM position offers an attractive salary, bonus, and strong benefits, along with a hybrid working model.
This role is designed to strategically lead Data & CRM for a scaling global business located in Wiltshire.
The successful candidate will oversee the development of HubSpot CRM while ensuring alignment between Sales and Marketing to drive efficiency and enhance customer experience.
Candidates should have over 10 years of experience in lead generation, particularly with deep expertise in HubSpot and hands-on marketing automation.
This position will involve owning the overall data strategy and making a significant impact on acquisition and retention strategies for a well-regarded global brand.

Head of Data & CRM

£attractive, bonus, strong bens, hybrid working.

This is an exciting new role to strategically lead Data & CRM for a scaling global business based in Wiltshire.

This role will oversee the strategic development of HubSpot CRM imbedding closely with Sales and Marketing, ensuring alignment between both teams to drive efficiency, enhance customer experience and maximise revenue growth.

Reporting to the Marketing Director, you will work closely with the leadership team and will lead a team to build out marketing data capabilities and reporting in an ever changing landscape at pace. Owning the overall data strategy, this is an exciting role to make significant impact supporting acquisition and retention strategies in a well-regarded global brand which continues to experience strong growth and grow at pace.

Key deliverables:-

Own & optimize HubSpot CRM and integrated marketing/sales tech stackDevelop marketing automation strategies to enhance customer journeysOversee website strategy, SEO, paid ads, and digital channel performanceBuild and manage reporting dashboards (HubSpot, Power BI, Looker Studio)Lead data strategy, analytics, and insights to drive marketing ROI

Ideal Experience:-

10+ years in lead generation (b2b or b2c) with deep HubSpot expertiseHands-on marketing automation & CRM optimization experienceStrong digital marketing strategy & performance analytics skillsExperience leading data-driven marketing strategies with BI tools

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