- Develop and implement a communication plan to grow brand awareness and sales, adapting based on performance data.
- Collaborate with internal teams to ensure marketing plans align with commercial goals (sales/distribution).
- Work with stakeholders to deliver marketing plans and incorporate feedback.
- Manage all aspects of the brand, including promotions, range development, marketing communications, and print/digital campaigns.
- Analyse marketing data (consumer, shopper research) to identify growth opportunities in brand penetration, distribution, and trial.
- Create and maintain brand manuals to ensure brand consistency across marketing materials, updating as market demands evolve.
- Manage marketing agencies to deliver plan objectives.
- Manage the marketing budget.
- 5+ years of experience driving growth through communication and engagement.
- Experience developing marketing materials that adhere to brand guidelines.
- Excellent understanding of creating targeted marketing campaigns for diverse audiences.
- 5+ years of experience in marketing with a strong ability to manage complex communication channels.
- Expertise in digital marketing communications.
- Creative appreciation and ability to discuss and improve creative ideas.
- Excellent communication, persuasion, and influencing skills.
- Project and campaign management expertise.
- Budget management skills with a focus on optimizing spend.
- Understanding of agency roles and ability to secure optimal support.
- Ability to manage a busy workload and meet deadlines.