Website Marketing Manager

WEBSITE MARKETING MANAGER / HYBRID / LONDON - MINIMUM 2 DAYS PER WEEK IN THE OFFICE / UP TO £50,000 & GREAT BENEFITS

Fantastic opportunity for an experienced Website Marketing Manager to join a growing, international organisation. Excellent pay, hybrid working and great benefits package.

The Website Marketing Manager will be responsible for transforming our website's performance and maximising conversion rates to elevate the digital marketing maturity for WEX in EMEA & APAC. The primary focus will be on improving the user experience, A/B testing, and implementing international web strategies to increase online conversions. The Website Marketing Manager will play a crucial role in driving digital success for our company across our International markets, partnering with a team of marketing experts in acquisition and retention.

This role encompasses the full web optimisation and CRO spectrum. The goal of the Website Marketing Manager is to optimise our web domains and to increase on-site conversion rates that drive qualified inbound leads that convert into long-term customers for WEX and partner brands by leveraging knowledge of web optimisation, CRO and AB testing. This role is data-driven and analytical with a strong bias for action.

What’s on offer?

• Highly competitive salary between £46000 - £50000 (Dependent on experience)
• Annual company bonus
• 37.5 hour week - Monday to Friday no evenings or weekends
• Hybrid working (Minimum 2 days per week in the London Bridge Office)
• Industry leading pension scheme
• 25 days plus bank holiday - with the opportunity to purchase additional holidays
• Life assurance
• Income protection
• Discount & perks platform
• Employee wellbeing
• Employee and corporate events calendar throughout the year

Key Responsibilities of the Website Marketing Manager:

• Guardian and owner of the web real estate for WEX across EMEA and APAC, for WEX Inc & Esso Card and other campaign pages, ensuring all content positions WEX as an industry leading FinTech brand, that simplifies the business of running a business
• Develop and implement digital web strategies to optimise website performance and enhance the user experience
• Plan and independently execute A/B and multivariate testing to improve website functionality and conversion rates, whilst reducing friction and dropout from digital journeys (acquisition and servicing)
• Publishing website content across commerce, campaigns and informational sections
• Align our web real estate to the brand purpose and reflect a seamless user experience with consistent visual identity
• Monitor and report on key performance indicators (KPIs) related to web conversion and optimization, using analysis and insight to identify hypotheses for improvement
• Run and project manage web migration or consolidation projects when required
• Collaborate with cross-functional teams to implement web optimization initiatives
• Liaise with US teams to exchange best practices and ensure a global approach of our web domains and test and learn agenda
• Stay up-to-date with industry trends and emerging technologies in CRO

Skills & Experience:

• Previous experience in website management, optimization and CRO, preferably in a B2B finance or technology organisation or agency
• Hands-on proficiency in running A/B testing while maximising the use of web analytics tools
• Proficient using smart CTAs and smart form features to optimise for lifecycle stage and progressively profile our leads
• Experience with various Content Management Systems (CMS); adding and updating on-site content (Wordpress)
• Experience with CRM systems is essential incl. experience working with Salesforce and Pardot
• Proficient understanding of SEO and how to optimise web pages for maximum organic search visibility
• Bachelor’s degree in marketing or a similar field
• Experience of working in multiple European countries and handling translations
• Language skills (English plus one or more of the following languages: French, Dutch, German, or Italian) both written and verbal would be highly desirable
• Experience of working with Google G Suite, Adobe Creative Cloud, Salesforce / Marketing Cloud desirable

What’s Next?

If you feel that you have the necessary skills to be our new Website Marketing Manager then please APPLY TODAY for immediate consideration.