Senior Group CRM Executive

Do you have at least 2 years of CRM experience within a retail business? If so, read on!

THE COMPANY

Our client is a nationwide retailer of top quality art and craft materials, partnering with some of the leading brands, galleries and institutions across the UK.

THE ROLE

The Senior Group CRM Executive will be a key part of the marketing team, creatively communicating with customers and testing new ideas that engage and ultimately drive revenue. The role offers the opportunity to be creative with both content and data - supporting, influencing and strengthening their customer contact strategies.

You will:

• Work closely with the Group Senior CRM Manager to develop and update an email communications plan
• Own the email briefing process and work with Buying & Merchandising, Digital, Retail, Membership and Brand teams to ensure campaigns are prepared in good time and filled with engaging content
• Communicate internally to update teams on requirements for the email communications plan: chasing updates, sorting amends, ensuring approval in good time
• Manage the customer database in Ometria, increase personalisation and send more relevant communications to customers
• Develop an acquisition plan to grow sales of memberships to new and lapsed audiences
• Propose and implement testing initiatives which increase customer engagement and overall email performance
• Collate accurate reporting on email campaigns in line with targets and KPIs, recommending follow up actions
• Oversee the work of the CRM Assistant

This role is based in North London, with hybrid working (3 days per week in the office)

YOU

The successful applicant for this Senior Group CRM Executive role will be a competent and creative email marketer and skilled copywriter with experience of creating ad hoc and automated B2C communications and journeys, ideally within a retail business.

You will also:

• Have experience working with an email service provider (ESP) or customer data platform (CDP) - e.g. Ometria, Braze, Klaviyo
• Be commercially driven and have experience designing a communications plan to achieve revenue targets
• Have prior experience working on testing programmes
• Have an analytical mindset and be comfortable using Excel and compiling accurate reporting
• Have the ability to manage a fast-paced and varied workload, prioritise effectively, remain calm under pressure, and have a great sense of humour!

If that sounds like you, apply now!

NB: You must be eligible to work in the UK

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