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Our client is seeking an experience B2B Practice Lead with previous hands on experience in Braze/Marketo to to join a forward-thinking company at the forefront of digital marketing innovation. Our client expertise leverages cutting-edge technologies to deliver exceptional marketing solutions that drive growth for their partners who operate globally. Our client is looking to pay 100,000 to 110,000 to be based in London one day per week plus corporate benefits including up to 20% bonus.
Thy are seeking a dynamic and experienced B2B Practice Lead with expertise in Marketo or Braze to spearhead our practice in digital marketing. This leadership role requires a strategic thinker with a strong background in pre-sales, customer data platforms (CDPs), and an in-depth understanding of digital marketing, analytics, campaign planning, and user experience (UX).
Key Responsibilities:
- Lead the development and execution of our B2B digital marketing strategies using Marketo or Braze.
- Collaborate with sales and marketing teams to identify opportunities for pre-sales engagement and customer success.
- Drive the adoption and integration of CDPs within marketing strategies to enhance customer insights and engagement.
- Oversee campaign planning and execution, ensuring alignment with business objectives and optimal user experiences.
- Stay abreast of industry trends and best practices to maintain our competitive edge and provide thought leadership to clients.
- Mentor and develop a high-performing team, fostering a culture of innovation and collaboration.
Core skill set to be considered:
- Proven experience in a leadership role within a B2B digital marketing environment, specifically with Marketo or Braze.
- Strong pre-sales experience, with a track record of successfully driving customer engagement and satisfaction.
- In-depth knowledge of customer data platforms (CDPs) and their application in digital marketing.
- Expertise in digital marketing strategies, analytics, campaign planning, and UX design principles.
- Excellent communication and interpersonal skills, with the ability to build relationships with clients and stakeholders at all levels.
- Strong analytical skills, with the ability to leverage data to inform decision-making and strategy.
B2B Practice Lead - Marketo/Braze
