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As a new role within the global CRM function, the Head of CRM lifecycles will be the owner of the global CRM lifeycle roadmap across all growth pillars within the group.
The primary mission is to create personalised automations that effectively target the right audience with the perfect message at precisely the right moment.
Client Details
With HQ in London, they are a global consultancy focusing on business services. With an employee base of over 6000, they specialise in a wide range of consulting services.
Description
Primary duties
- Develop, prioritise and execute a commercially focussed CRM Marketing Automation & Lifecycle Roadmap that aligns with the company's goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.
- Lead a dedicated team (made up of direct reports and squads) to work through discovery phases of each agreed Roadmap initiative, defining business case, user experience, core build requirements, assets, proof of concept and testing and global deployment once success has been realised.
- Utilise customer data and segmentation techniques to personalise communication and marketing campaigns, ensuring relevance and effectiveness.
- Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.
- Collaborate with cross-functional teams across Marketing, Product (Web & CRM), BI, Data and sales, to ensure a seamless and consistent customer experience across all touchpoints.
- Define and monitor key performance metrics related to CRM effectiveness to ensure each element of the CRM Programme is globally consistent and optimised.
- Work with the compliance team to make sure that they are complying with the global data and marketing regulations.
Profile
Key skills and competencies
- 5+ years of experience in email marketing and/or CRM campaign implementation and management.
- Superior project management skills and strategic thinking
Skills & Competencies
- Understanding of marketing automation tools such as Salesforce Marketing and Pardot
- Working experience with Jira or other project management tools
- Working experience with Tableau, Power BI or other reporting tools
- Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data
- Experience working with segmentation and email marketing platforms.
- High level of motivation and initiative, the ability to motivate the team and to anticipate company's needs
Job Offer
COmpetitive salary and package
Flexible working
Excellent career progression opportunities
Globally recognised DEI business
