Global Head of Brand Ambassadors

Global Head of Brand Ambassadors

London HQ

£110,000-£115,000 plus Car Allowance, Bonus and Benefits

Want to play a key role in transforming a heritage spirits brand into the world’s leading beverage business?

Do you have the skills, vision, and drive to ignite brand desire amongst consumers and contribute to long-term business growth?

The Advocate Group is proud to represent a thriving, independent drinks business with a strong presence in 200 markets across the globe.

As part of a strategic restructure of the marketing team, this brand is on the lookout for a passionate, experienced Global Head of Brand Ambassadors to set and implement the strategy for a team of Brand Ambassadors across all key regions

Key Responsibilities:  

• Lead and motivate a global team of Brand Ambassadors, ensuring alignment with brand priorities.
• Set strategy and ways of working for Brand Ambassadors across internal and third-party distributors.
• Define the role of Brand Ambassadors in supporting brand growth.
• Foster collaboration and consistency across brands and markets, reflecting company values.
• Develop KPIs that balance creativity with marketing and commercial goals.
• Provide regular reports to measure the effectiveness of Brand Ambassador activities.
• Share best practices and strategic updates with Brand Ambassadors at all levels.
• Coordinate scalable global advocacy programs that work across markets.
• Create a world-class onboarding and training program to enhance brand knowledge and credibility.
• Plan and execute tastings, events, and experiences to engage key stakeholders.
• Build a passionate and effective advocacy team, promoting continuous learning and development.

About You:  

• Experience working in a similar Leadership role within a Luxury FMCG category.

• Demonstrate an ability to lead and manage a diverse team of brand ambassadors across different regions and cultures.
• Hold complex strategic thinking, able to develop global strategies that align with the brand’s goals and market positioning.
• Adaptable and comfortable working in a fast-paced, ever-changing environment, especially when overseeing global operations.
• Have a data-driven mindset, tracking KPIs, ambassador performance, and campaign ROI to make informed decisions.

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!  

Find out more about our available opportunities or how we can help you further your career – contact us today.  

Please get in touch with Kayleigh Astin or click “Apply Now” to be considered for this vacancy.  

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.  

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.