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Paid Social Marketing Executive
London
£30-38k
CloudScope is recruiting for a Paid Social Marketing Executive on behalf of a fast-growing online entertainment business. This innovative company specialises in engaging prize competitions, offering customers the chance to win luxury goods and exclusive experiences. With a rapidly expanding customer base, they are looking for a talented marketing professional to drive their paid social media campaigns and maximise ROI.
Key Responsibilities
- Execute and manage Paid Social campaigns across platforms such as Meta and Snapchat to achieve growth KPIs.
- Craft engaging ad copy tailored to target audiences, ensuring alignment with the brand’s voice.
- Optimise campaign performance through demographic, behavioural, and interest-based targeting.
- Design and implement A/B tests to enhance ad creatives, placements, and targeting strategies.
- Analyse campaign data to provide actionable insights, improve efficiency, and maximise performance.
- Collaborate with the marketing team to align paid social strategies with broader business goals.
- Stay ahead of industry trends, identifying opportunities for new channels and campaign growth.
- Prepare detailed reports on campaign performance, learnings, and next steps.
What They’re Looking For
- Proven experience managing Paid Social campaigns.
- Proficiency with platforms like Meta Ads Manager and Snapchat Ads Manager.
- Strong analytical skills and a results-driven mindset.
- Creativity in crafting engaging and high-performing ad content.
- Ability to work in a fast-paced environment, managing multiple campaigns effectively.
- A proactive, collaborative approach to problem-solving and teamwork.
Location & Working Hours
- Full-time role, Monday to Friday.
- Based at offices in Norwich Outskirts
Flexible Working:
To ensure optimal campaign performance, the role offers flexibility, including:
- Working one less morning or afternoon each month.
- Monitoring campaigns during weekends on a rota basis when required.
