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Reporting to the VP Marketing Communications, the Marketing Analyst will work as part of a strategic marketing team, providing analytical support, research and insights to support the wider Marketing Communications team.
The successful candidate will take the lead on all aspects of marketing measurement and reporting - from analysing the results of campaigns to determining ROI for marketing activity. Working closely will colleagues across the full Marketing Communications team, they will develop and maintain all marketing measurement tools, while delivering regular reporting for all marketing activity.
This is a hybrid role - based in Manchester
Key accountabilities
- Develop and maintain a consistent suite of marketing measurement tools, processes and reports for all BAU marketing activity and channels, including email campaigns, websites, social media, events and more; provide added-value analysis and recommendations to improve performance moving forward
- Lead on bi-annual Customer and Broker Satisfaction Surveys in collaboration with research agency - working with key stakeholders to develop questionnaires, source contact lists and adjust surveys as needed for each local market and language; organise follow-up sessions to share results for action-planning with relevant teams
- Work with members of Marketing and Sales to identify the need for, develop and run strategic research projects of varying scales to support business and marketing activities, ensuring effective reporting and action-planning with results.
- Work with members of Marketing and Sales to organise focus group events, compiling results and reporting back to business stakeholders.
- Analyse customer and business data to develop marketing segmentation in all markets; use data to produce accurate and insightful profiles for more effective and targeted marketing activity
- Conduct market intelligence research, as required, to support strategic business decision-making, including competitor audits, market share reports, brand awareness / perception, market opportunity and more.
Essential experience
- Fluent in spoken and written English; knowledge of German, French and Dutch an asset
- At least 5 years of experience within a business analysis environment (marketing analysis an asset)
- Exceptional analytical ability, with experience overseeing and delivering projects, analysis and reporting for business purposes
- At least 2 years of experience working with PowerBI or other advanced analytical and /or reporting tools
- Commercially-minded, with a strong financial acumen
- Willingness to travel between European Sales offices, as required
