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- Achieve and exceed sales targets consistently.
- Conduct in-depth research on selected European markets, assessing economic conditions, industry trends, competitive landscapes, and regulatory environments.
- Identify and evaluate key market indicators, including market size, growth potential, and barriers to entry.
- Develop and maintain a systematic framework for ranking markets based on their potential and alignment with the company’s strategic objectives.
- Collaborate with internal stakeholders to align market analysis findings with business goals and capabilities.
- Create detailed Market Feasibility reports and presentations to recommend priority markets for further exploration and development.
- Implement market-specific actions and achieve rapid sales following implementation.
- Assess risks and opportunities for each market, considering financial, operational, and strategic factors.
- Develop tailored market entry strategies for selected priority markets, including partnerships, distribution channels, or direct investments.
- Monitor and adjust strategies based on evolving market conditions or new insights.
- Work closely with marketing and operations teams to align on market strategy and execution plans.
- Liaise with external partners, government agencies, and industry associations to gather insights and explore potential collaborations.
- Establish KPIs to track the progress and success of market analysis and entry efforts.
- Provide regular updates and strategic recommendations to senior leadership.
- Strong sales skills with a proven record of selling into different market reach scenarios.
- Experience in operating cross-functionally in a technical, safety-critical product and service environment.
- Analytical skills, with a proven ability to synthesise complex market data into actionable insights.
- Proficiency in using market research tools, databases, and CRM systems.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Fluency in English; proficiency in at least one additional European language (ideally French) is highly desirable.
- Experience in sales of safety-critical high-performance products using a value proposition-based consultative sales approach.
- Expertise in strategic planning, market entry strategies, and risk assessment.
- Ideally 5 + years of experience in business development, sales, market analysis, or a related role with a strong focus on European markets.
- Action-focused “Doer” mindset with a proactive and solution-oriented approach.
- Strong organisational skills and the natural ability to take the initiative and get things done
- Ambitious and driven, yet a considerate team player.
- Willingness to travel within Europe as required, up to 30% of the time on average, 50% at peak times.
