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- Lead and manage a small team of marketing personnel, including subcontractors in the UK and potentially other territories.
- Develop and execute the group marketing strategy in line with the company’s growth ambitions and sales strategy.
- Set, monitor, and manage leading growth KPIs such as lead generation, digital engagement, and opportunity generation.
- Oversee all aspects of marketing, including brand development and management across all markets, market research, campaigns, product launches/go-to-market strategies, digital marketing, content creation, and events & exhibitions management.
- Formulate and execute go-to-market and product launch strategies for new products in emerging application markets.
- Proactively preselect and recommend suitable exhibitions, seminars, and networking events, collaborating with the sales teams to ensure maximum return on investment.
- Raise brand awareness with appropriate and cost-effective sophisticated mass-market campaigns while ensuring the brand message is strong and consistent across all channels.
- Ensure the website and digital marketing provide an excellent user experience tailored to the needs of diverse markets.
- Maintain and develop brand value and its positioning.
- Research markets and applications of interest and lead market sprint report generation and detailed market feasibility reports in cooperation with the sales and product functions.
- Analyse core and future market positioning and develop a communication strategy to reach market goals (e.g., white papers, presentations, sponsorship).
- Monitor key competitor activities in terms of media presence, market feedback, and new product introductions/improvements.
- Fulfill the role of Defence subject matter expert (SME) within the marketing team to ensure close collaboration with the sales team to shape and deliver growth strategies.
- Manage relevant trade bodies, industry associations, and associated memberships.
- Ensure compliance with applicable legal and statutory requirements such as copyright and GDPR legislation.
- Forecast and track budgets and ROI on marketing activities while ensuring financial and resource decisions are made in the best interests of the group.
- Support the wider business with marketing activities, such as recruitment and internal marketing of events.
- Proven experience in a marketing management role ideally within the defence sector.
- Technical acumen and experience within a dynamic marketing environment for products of varying technical complexity..
- Demonstrated ability to develop and execute successful marketing strategies.
- Proficiency in using CRM systems, particularly Salesforce.
- Excellent analytical and organisational skills.
- Strong communication and interpersonal skills.
