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Data Insight Analyst - Sheffield
About the Role:We're seeking a data-savvy and commercially minded analyst to join our Growth team. You'll play a key role in driving revenue performance through deep customer insights, strategic analysis, and collaboration across marketing, product, and operations.
Key Responsibilities:
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Develop and maintain customer segmentation models for both B2C and B2B audiences, using a mix of qualitative and quantitative inputs to identify high-value customer cohorts and unlock new growth opportunities.
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Examine customer retention patterns and dealership engagement metrics, delivering actionable insights to the growth, product, and sales teams.
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Partner with CRM and underwriting teams to elevate personalisation strategies, reduce customer churn, and improve customer lifetime value.
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Collaborate with PR and social media teams to assess industry dynamics, financing trends, and consumer sentiment to surface untapped revenue streams.
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Evaluate the effectiveness of online and offline marketing initiatives, recommend budget reallocations, and track key performance indicators like CAC, ROI, and LTV to enhance marketing ROI.
