Digital Marketing Executive

Do you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced environment? We are on an exciting journey at MGF and we're recruiting for a Digital Marketing Executive to join our growing team, based at our Head Office in Ashton in Makerfield.

Reporting to the Head of Marketing, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. You'll be at the forefront of creating and implementing innovative content strategies that captivate our target audience and elevate our brand presence across various marketing channels.

Your key responsibilities may include:

• Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
• Collaborate with other teams (like content, sales, and operational teams) to ensure cohesive and effective marketing campaigns.
• Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
• Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities. Supporting sales and lead generation efforts
• Create and curate social media campaigns, including content creation, publishing, and community management.
• Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
• Develop and execute email marketing campaigns with A/B testing.
• Analyse analytics and engagement metrics to measure campaign performance.
• Supporting in organising, running and participating in any conferences and exhibitions.

Skills and experience:

• A bachelor's degree or equivalent in marketing, communications, or related fields.
• 3+ years of experience in managing digital or content marketing.
• Experience in managing website CMS.
• Experience with web analytics tools like Google Analytics and Search Console.
• Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
• Excellent communication, presentation and interpersonal skills.
  
  

Preferred skills and qualifications

• Experience with graphic design and content production.
• Knowledge of website CMS and marketing automation tools.
• Proficiency in developing email marketing campaigns.
• Familiarity with UI/UX design principles and website design best practices.
• Certifications in Hubspot, Google Analytics, Google Ads, or similar.

In addition to a competitive salary, we also offer the following:

• Opportunities for training, development, and career progression
• A competitive base salary of £25,000-£30,000 per annum
• Additional annual leave awarded to recognise long-service
• A company Christmas shutdown and the option to purchase additional days of annual leave
• Opportunities for training, development, and career progression
• Pension Scheme and Life Assurance
• Award and recognition initiatives
• The security of working for a national organisation with core family values at our heart
• Refer a friend scheme
• Free on-site parking
• And so much more?
  

If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team.

This is a chance to join a growing company that values every team member. We offer a supportive working environment with opportunities for career advancement and additional benefits to support your work-life balance.

We welcome applications from all sections of society and aim to be an equal opportunities employer.

Don't miss out on this opportunity - apply today!

All applicants will be treated in the strictest of confidence.