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PPC Digital Marketing Executive
York, North Yorkshire YO1
£35,000 per annum
Permanent role – Hybrid working – Monday and Friday working from home
Commutable from Leeds, York, Malton, Harrogate, Wakefield, Wetherby or Garforth
Hawk 3 Talent Solutions are recruiting for a growing company in York, North Yorkshire, who are looking for an experienced PPC Digital Marketing Executive to join their team.
The Role
As a Digital Marketing Executive, you will play a key role in driving our online marketing efforts. Working closely with the Marketing Manager, you’ll develop and execute digital strategies that enhance the company’s online presence, drive brand engagement, and generate leads. This role is ideal for someone who is creative, data-driven, and passionate about digital trends.
Duties
Digital Strategy Execution
- Implement digital marketing campaigns across various channels, including paid search, paid social media, email marketing, and display advertising.
- Assist in the planning, creation, and management of engaging content for our website and social media platforms.
- Measure the performance of each channel and identify opportunities to improve performance, particularly in lead generation efforts.
Paid Advertising Campaigns
- Manage and optimise PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn.
- Monitor ad performance, adjust targeting and budget as necessary, and analyse ROI to ensure cost-effective strategies.
Social Media Management
- Develop and schedule content across social media channels to grow audience engagement and reach.
- Track and analyse social media performance metrics, identifying opportunities for improvement.
SEO and Content Optimisation
- Support the SEO manager with day-to-day activities including conducting keyword research and implement on-page and off-page SEO techniques improve organic search rankings.
- Help to develop optimised blog posts, web pages, and other content that aligns with SEO best practices.
Analytics and Reporting
- Monitor digital campaign performance using Google Analytics and other tools, providing regular reports on KPIs, insights, and recommendations for improvement.
- Use data to analyse and optimise digital efforts, from website traffic to conversion rates.
Email Marketing
- Create and manage email marketing campaigns, including newsletters, product launches, and promotional offers.
- Segment email lists and personalise content for targeted marketing efforts to improve engagement and conversions.
Market and Competitor Analysis
- Conduct research on market trends, target audience preferences, and competitor activities to stay current and competitive.
Skills and Experience
- Degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in digital marketing.
- Experience of paid social media.
- Understanding of SEO, SEM, PPC, and content marketing.
- Experience with Google Analytics and Google Ads
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) and basic understanding of HTML/CSS is a plus.
- Excellent written and verbal communication skills.
Benefits
- Hybrid Working
- Free parking
- Life Assurance 2 x annual salary
- Company wellbeing schemes
- 23 days hols plus bank holidays
If you would like to apply for the role of PPC Digital Marketing Executive, then please email your CV to or call Deb on
Closing date is 24.2.2025 Please note this could change subject to suitable applications.
Hawk 3 Talent Solutions are acting as an employment agency on behalf of its client.
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Hawk 3 Talent Solutions are committed to the selection, recruitment and development of the best people, basing judgements solely on suitability for the job. Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the future
