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About the Company: We are a leading distributor of consumer electrical products, offering a range of high-quality brands. We are looking for an experienced PPC Manager to join our dynamic marketing team and focus on managing and optimising PPC campaigns to drive business growth.
Job Overview: As a PPC Manager, you will be responsible for developing, implementing, and managing paid search campaigns across various platforms to drive traffic, increase conversions, and optimise ROI. You will work closely with the marketing team to ensure campaigns are aligned with broader marketing goals and strategies.
Key Responsibilities:
- Develop and execute PPC strategies across multiple platforms to achieve business objectives.
- Monitor and optimise campaigns to improve performance and ROI.
- Work closely with the marketing team to align PPC activities with overall marketing plans.
- Manage budgets for PPC campaigns and track performance metrics.
- Analyse campaign data, identify trends, and adjust strategies accordingly.
- Provide regular reports and insights to senior management.
- Stay current with digital marketing trends, tools, and best practices to optimise campaigns.
Requirements:
- Proven experience managing PPC campaigns with a focus on performance and ROI.
- Strong knowledge of various PPC platforms (Google Ads, Bing Ads, etc.).
- Ability to analyse data, identify trends, and make data-driven decisions.
- Excellent communication and collaboration skills.
- Strong attention to detail and organisational skills.
- Experience in managing campaign budgets and reporting on performance.
Qualifications:
- Degree in Marketing, Business, or a related field (preferred but not required).
- At least 2 years of experience in PPC or digital marketing.
- Familiarity with digital marketing tools and analytics platforms.
Working Hours:
- Full-time, on-site position at our head office in Bradford.
