Marketing Campaign Manager

Lloyd Recruitment Services are pleased to be working with a large B2C business in East Grinstead who are currently looking for a Marketing Campaign Manager to join their team on a part-time basis.You will be responsible for the successful execution of the marketing strategy. You will develop creative and engaging marketing campaigns that align with business objectives, enhance brand awareness, and drive customer engagement.What's in it for you?

• £45,000 - £52,000 DOE (pro-rata)
• Marketing Manager
• East Grinstead
• Part-Time - 3 days a week
• 12-month fixed term contract
• 2 days a month in the office and the rest is WFH

Key Responsibilities:

• Develop and execute multi-channel marketing strategies in collaboration with Product Managers to meet product KPIs
• Lead and oversee the creation of marketing campaigns across various channels including TV, VOD, radio, sponsorship, press, company magazines, events, PPC, SEO, digital display, social media, and PR
• Manage external marketing agencies to ensure best-in-class execution, meeting deadlines, and staying within budget
• Utilise customer insights and data analysis to refine and optimise campaigns
• Present post-campaign analysis, ensuring key learnings are applied to future strategies
• Work collaboratively with internal stakeholders, ensuring timely briefings and alignment on marketing activities
• Monitor competitor activity, identifying trends and opportunities for strategic improvements
• Ensure all marketing materials align with brand positioning, legal, and regulatory guidelines (DPA, GDPR, ASA)
• Manage and mentor a Senior Marketing Executive, ensuring their professional development and the effective execution of marketing plans

Essential Skills & Experience Required for Marketing Campaign Manager:

• Significant marketing experience in an agency or client-side B2C role within a customer-focused industry
• Proven ability to develop and implement innovative marketing campaigns across diverse media channels
• Experience with push notifications via apps (advantageous)
• Strong commercial acumen with analytical skills to evaluate campaign performance
• Experience working within a large marketing department across a large business (essential)
• Managing small teams
• Managing external agency relationships
• Strong relationship management and influencing skills within a matrix environment
• P&L and budget management experience
• Excellent communication skills and attention to detail

Diversity & Inclusion:The company is committed to employing a diverse workforce. All applications are treated equally, and recruitment is based solely on skills and experience. The organisation values differences and strives to create an inclusive environment where employees feel respected and valued.How to Apply:If you are a strategic marketing professional with a passion for the travel and leisure industry, we would love to hear from you. Refer a friend and earn a retail voucher worth up to £500!Unfortunately, due to high numbers of applications, we are only able to respond to shortlisted applicants. If you have not heard from us within 5 days, please assume that you have not been shortlisted on this occasion.By applying for this vacancy, you accept Lloyd Recruitment Services Privacy and GDPR Policy which can be found on our website and therefore gives us consent to contact you.Lloyd Recruitment Services are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer.