Sales Director - Established Cider Brand – National - Up to £85k plus travel and commission

Join this family run business in the next stage of their expansion.

My client is an established and much loved family owned CIDER brand which is starting to expand their leadership team. This brand is not only multi-award winning, but building their market share rapidly across both the On and Off trade.

As the Sales Director, you will be at the forefront of their sales operations. This role requires a strategic and hands on Sales Director to build and coach the team, whilst managing and delivering on relationships across National On and Off trade accounts. This role will require previous experience working with National groups, SME growth, a strong track record in leadership and the ability to build on a brand.

Only candidates with a history in Drinks FMCG will be considered.

The Sales Director responsibilities:

Grow the brand through network and connections across the On and Off trade, working with RTM and Wholesalers to drive sales.
Lead, mentor, and motivate a high-performing sales team to achieve individual and team targets.
Develop and implement comprehensive sales strategies that align with our business objectives and drive national growth.
Conduct market research and analysis to identify opportunities, trends, and competitive landscape to inform sales strategies.
Set clear performance metrics, monitor progress, and implement initiatives to improve sales performance and achieve targets.
Work closely with marketing, production, and other departments to ensure cohesive strategies and optimal product availability.
Provide regular reports and insights to senior management on sales performance, market trends, and strategic initiatives.

The ideal Sales Director Candidate:

Minimum of 3-5 years' experience in a Senior Sales role within the drink industry, preferably across the Beer or Cider category but not essential.
Demonstrated success in developing and executing sales strategies that drive significant revenue growth.
Strong leadership and team management skills with the ability to inspire and drive a sales team to exceed targets.
Excellent communication, negotiation, and relationship-building skills.
Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
Willingness to travel regularly to meet with clients, distributors, and team members across the country.

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment /

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