Paid Media Executive

Job Title: Senior Paid Media Executive

Location: London, UK

Job Type: Full-time, Permanent

We are seeking a highly skilled and dynamic Senior Paid Media Executive to join our vibrant team in London. This role is ideal for someone with a passion for digital marketing, specifically paid media, and a proven track record in managing successful campaigns across multiple platforms. The successful candidate will play a key role in driving our digital marketing strategies, optimizing performance, and maximizing ROI for our clients.

• Campaign Management:

  • Develop, implement, and manage paid media campaigns across various platforms, including Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
  • Monitor and optimize campaign performance to meet KPIs and objectives, ensuring campaigns are delivered on time and within budget.
  • Conduct regular A/B testing to improve ad performance and conversion rates.

• Strategy Development:

  • Collaborate with the marketing team to create innovative paid media strategies that align with business goals and objectives.
  • Provide insights and recommendations based on data analysis to enhance campaign effectiveness and identify new opportunities.

• Budget Management:

  • Manage and allocate budgets effectively across campaigns to ensure maximum efficiency and ROI.
  • Prepare detailed performance reports, analyzing the success of campaigns and providing actionable insights.

• Analytics and Reporting:

  • Use tools like Google Analytics, SEMrush, and other analytics platforms to track campaign performance.
  • Generate detailed reports on campaign performance, presenting insights and recommendations to stakeholders.

• Client Management:

  • Serve as the main point of contact for clients, maintaining strong relationships and ensuring client satisfaction.
  • Provide regular updates and reports to clients, discussing campaign performance and future strategies.

• Team Collaboration:

  • Work closely with the creative and content teams to ensure that all paid media content is aligned with broader marketing strategies.
  • Mentor and support junior team members, fostering a culture of continuous learning and development.

• Technical Skills: Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other digital advertising platforms. Experience with Google Analytics, SEMrush, or similar tools is essential.
• Analytical Skills: Strong analytical and problem-solving abilities, with the capability to interpret data and make informed decisions.
• Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
• Attention to Detail: High level of attention to detail, ensuring accuracy in campaign execution and reporting.
• Adaptability: Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Education: Bachelor's degree in Marketing, Business, or a related field is preferred, but not mandatory.

• Competitive salary with performance-based bonuses.
• Opportunities for professional growth and career development.
• Flexible working hours and the option for remote work.
• Access to ongoing training and learning resources.
• A vibrant and inclusive workplace culture in the heart of London.