Social & Content Executive Horticulture

KEY RESPONSIBILITIES

• Develop and execute a social-first content strategy that enhances brand awareness and engagement
• Create high-quality, engaging, and shareable garden focussed content across multiple platforms, including social media, website, and email marketing
• Write compelling copy for website content, blog posts, landing pages, and digital campaigns
• Plan and manage content marketing campaigns, ensuring they are aligned with brand goals, retail targets, seasonal trends and audience insights
• Work closely with designers to develop visually appealing and impactful content assets
• Organise, coordinate and produce shoots for content capture (sometimes these shoots will happen alongside an ecomm & lifestyle shoot, and sometimes separately)
• Attend and manage on-set shoot production on photo & video shoots when required
• Plan and produce episodes for the Grow, Cook, Eat, Arrange podcast, ensuring production runs smoothly for Sarah
• Monitor content performance, analyse key metrics, and optimize content strategies based on insights
• Stay up-to-date with digital and social media trends across gardening and relevant adjacent lifestyle categories, ensuring our gardening content remains fresh, relevant, and innovative
• Collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints
• Liaise with our external PR agency to ensure seamless alignment between PR campaigns and our brand strategy
• Work with freelance contributors, including video editors, as needed to enhance content quality

• Horticultural knowledge and experience in gardening is is essential (ideally RHS qualified, or similar)
• Proven experience in a content creation role, with a focus on social-first and digital content.
• Weekly and monthly content planning experience to ensure a structured and effective content pipeline.
• Performance reporting skills to track, analyse, and optimize content effectiveness.
• Exceptional copywriting and storytelling skills, with a strong grasp of brand tone of voice.
• Experience in writing copy across multiple channels, including social media, website, and email marketing.
• A keen eye for design and the ability to brief and collaborate effectively with designers.
• Experience planning and executing content marketing campaigns that drive engagement and conversions.
• Strong understanding of social media platforms, best practices, and emerging trends.
• Proven involvement in video content creation, from ideation to execution.
• Highly organized with strong project management skills, able to work in a fast-paced environment.
• Experience of using AI tooling is preferable for content creation and optimization.

• Be part of a dynamic and creative team that values collaboration and innovation.
• Opportunity to make a tangible impact on brand growth through high-quality content.
• Work in a role that blends strategy and creativity, allowing you to shape our brand's voice and digital presence.
• If you have a passion for storytelling, digital content, and driving engagement through innovative content strategiesalong with a love for plants and gardeningwed love to hear from you!

KEY PERKS

• Training support
• Birthday leave
• Staff discount on the Sarah Raven website
• Discounted shopping

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.

We strive to be an environmentally conscious company.