Senior Marketing Manager

Job Title: Senior Marketing Manager B2B
Location: Sheffield
Employment Type: Contract role
(Hybrid 2- 3 days a week in the office)

About the Role:
Join a leading financial institution as a Senior Marketing Manager B2B to lead strategic, insight-driven B2B marketing campaigns and partnership initiatives. This role is pivotal in enhancing SME engagement with the organization through partner channels, improving financial awareness, and supporting small businesses on their finance journeys. You will collaborate with key financial and intermediary partners, driving impactful marketing strategies aligned with the organization's objectives. As part of the team, you will work closely with stakeholders to improve financial education and create content campaigns that drive results.

Responsibilities:

• Lead and manage key partnership marketing programmes, collaborating with senior marketing representatives from external partners to address barriers and improve financial education for SMEs.
• Develop and execute insight-driven strategies to improve financial education and campaigns aimed at SMEs.
• Strengthen relationships with partners through effective collaboration, negotiation, and campaign distribution.
• Manage the Partner Programme Marketing Impact Dashboard, tracking effectiveness and KPIs.
• Work with internal teams to ensure aligned marketing strategies that support the organization's overall objectives.
• Lead ad-hoc projects and manage agency relationships to ensure cost-effectiveness and high-quality delivery.

Skills & Experience:

• Senior-level experience in marketing communications, strategic planning, and brand management.
• Strong B2B/B2B2C marketing experience with a focus on ROI.
• Proven experience in managing budgets, agencies, and complex partnerships.
• Excellent negotiation, relationship-building, and stakeholder management skills.
• Knowledge of Financial Promotions and GDPR regulations.
• Experience in the Public Sector or Financial Services is desirable.

Qualifications:

• Degree-level education or equivalent professional marketing qualifications (e.g., CIM).
• Experience in financial services or working with SME-focused initiatives is a plus.

This is an urgent vacancy. If you are interested then please apply directly to the ad or send
your CV to (url removed)

Randstad Technologies is acting as an Employment Business in relation to this vacancy.